Cofresh, the UK’s No 1 Indian snacks brand, has extended its core range of savoury Asian Mixes with two new flavours.
The new Khatta Meetha and Chilli & Lemon Bombay Mix are designed to capitalise on the demand for global flavours and can be paired with beer or soft drinks for the Big Night In sharing occasion.
Debbie King, director of commercial sales & marketing at Cofresh, said: “Khatta Meetha is a traditional Indian snack which we’ve brought bang up to date to meet the booming demand for spicier, more interesting food,” adds King. ”As consumers’ tastebuds get bolder, they’re seeking out ever more ethnically authentic and exciting flavours.”
“By taking our best-selling Chilli & Lemon flavour and applying it to an Asian mix, we’re targeting the new generation and millennials who are constantly looking for a new take on traditional snacks,”
The Khatta Meetha and the Chilli & Lemon Bombay Mix are available now in 200g and 325g packs (rrp 70p and £1 respectively).