Indian snacks manufacturer Cofresh has launched bespoke new products for Ramadan in a bid to help retailers maximise sales during the religious festival which starts next month.
In keeping with the Muslim tradition of breaking the fasting period with dates, the range includes two date-based snacks – the sweet and tasty Arabian Date & Nut Bites (185g) and the Peanut, Date & Coconut Brittle Bites (160g).
Both are high in carbs so deliver a quick burst of energy when required, and come in handy resealable pouches to maintain freshness during Ramadan.
Two of Cofresh’s most popular savoury mixes – the classic Bombay Mix and Karachi Crunch, a tangy blend of savoury noodles with lentils and peanuts – are also available in special bumper 900g packs, ideal for sharing.
Debbie King, director of commercial sales & marketing at Cofresh, said: “Ramadan is not only a great time to maximise sales as consumers will be looking for tasty and traditional snacks to enjoy when they gather to celebrate Iftar each evening, but it also represents a major opportunity for retailers to highlight their offering and help them stand out from the multiples while driving their customers’ average spend.
“With Indian snacks being the fastest growing taste adventure of choice, retailers can easily capitalise on the increasing demand for bolder, spicier food especially at key selling times such as Ramadan.
“Consumers are more discerning and are actively seeking out great-tasting authentic snacks. For them, the quality and flavour of the food they consume is top priority - what were once exotic and unfamiliar flavours are now widely accepted and expected.”
Cofresh will be supporting retailers throughout Ramadan with a range of WIGIG offers and in-store activity including a range of distinctive SRPs, gondola ends and out-of-aisle display units. Its high-profile TV advertising campaign will also run across a number of premium Asian TV channels throughout the month-long Ramadan to boost awareness of the brand and help drive footfall to the fixture.