Indian snacks manufacturer Cofresh is bringing back two of its most popular Ramadan products to help retailers maximise sales during the religious festival.
The brand’s Arabian date & nut bites (rrp £2 / 185g) and peanut, date & coconut brittle bites (rrp £1 / 160g) are returning to c-store shelves in time for Ramadan, which takes place this year between 5 May until 4 June.
Both products are high in carbohydrates, come in handy resealable pouches and will sit alongside Cofresh’s corn crackers 120g sharing packs (available in hot & spicy, peri peri and chilli & lime flavours).
Debbie King, director of commercial sales & marketing at Cofresh, said: “Ramadan is not only a great time to maximise sales as consumers will be looking for tasty and traditional snacks to enjoy when they gather to celebrate Iftar each evening, but it also represents a major opportunity for retailers to highlight their offering and help them stand out from the multiples while driving their customers’ average spend.
“With Indian snacks being the fastest growing taste adventure of choice, retailers can easily capitalise on the increasing demand for bolder, spicier food especially at key selling times such as Ramadan.”
Cofresh will be supporting independent retailers throughout Ramadan with a range of limited-time offers and in-store activity, including gondola ends and out-of-aisle display units.
In a new move for Cofresh, a linked consumer advertising campaign will also run across a number of Asian TV channels and radio stations throughout the month-long festival.