Coca-Cola European Partners (CCEP) is getting into the festive spirit with new limited edition packs, the return of its Christmas truck tour and ‘Holidays are coming’ TV advert.
Available from 12 November, the limited-edition skus feature an image of Father Christmas enjoying a bottle of Coca-Cola. The festive graphic will appear on Coca-Cola zero sugar, Coca-Cola original taste and Diet Coke and across a variety of formats, including: 330ml cans, 500ml PET bottles and on the wrapping of multi-packs.
In addition, Coca-Cola’s ‘Holidays Are Coming’ TV advert is returning to TV screens from mid-November and will include the brand’s glass bottle four pack.
The Coca-Cola Christmas truck tour will also kick off this month, touring Great Britain and visiting 24 locations across the country handing out more than 240,000 Coca-Cola zero sugar or Diet Coke samples to consumers. Every truck stop will include recycling signage and bins to encourage consumers to recycle their cans and bottles.
Simon Harrison, customer marketing director at CCEP GB, commented: “Coca-Cola has become synonymous with Christmas and traditions like our Coca-Cola truck tour and ‘Holidays Are Coming’ advert are the perfect way to build anticipation in the lead up to the big day.
“The Christmas opportunity has been growing for a number of years now with shoppers spending £1bn more on groceries during Christmas 2017 than 2016 (Kantar World Panel, 12 week period ending 31 December 2017).
He added: “Colas performed particularly well adding the most absolute value to the soft drinks category with Coca-Cola zero sugar claiming the fastest-growing cola brand crown (Nielsen Total GB, 4 weeks ending 20 December 2017). With our 2018 multi-million pound Christmas marketing campaign planned to hit 95% of adults in GB, we’d recommend that retailers get well stocked up on our wide variety of festive packs to take full advantage.”