Coca-Cola is treating the nation to not one, but two Christmas advertisements this holiday season.
The soft drinks giant has announced that one of Christmas’s most loved and longest-standing festive adverts is back for the nation to enjoy, with the Coca-Cola ‘Holidays Are Coming’ advertisement set to return to screens from tomorrow.
Alongside this, Coca-Cola will launch its new 2023 national Christmas campaign, ‘The World Needs More Santas’ on 17 November 2023, which will celebrate “the spirit of Santa Claus in all of us” and is being supported by a retailer competition.
Coca-Cola said that the release of the ‘’Holidays Are Coming’’ ad has become an iconic holiday tradition and has captivated audiences worldwide for over two decades.
Research by Coca-Cola found that the well-known advert marks the start of the holiday season for 44% of Brits. It also revealed that the jingle has become so iconic that two in five Brits (38%) would add it to their playlists if they could, so they could listen to it all year long, and over two-thirds (67%) said it gets stuck in their head, most commonly for up to two hours (27%).
The jingle has even become so iconic that two in five (38%) Brits would add it to their playlists if they could, so they could listen to it all year long, and over two-thirds (67%) say it gets stuck in their head, most commonly for up to two hours (27%). As well as kicking off the most wonderful time of the year, the Coca-Cola Christmas “Holidays Are Coming” advert makes 24% of us think of warm, cosy nights during winter and takes 22% of us back to our childhood - no wonder that over a third (35%) of Brits find themselves singing the jingle 1-3 times a day.
Elodie Peribere director of marketing at Coca-Cola Great Britain said: “We’re delighted to share our Christmas celebration plans for Great Britain, with not one but two adverts to kick-start the festive season. Our beloved ‘Holidays Are Coming’ advert will be back this year as it remains a cherished and much-loved part of Christmas for Brits. We are also delighted to launch our new advert for 2023, ‘The World Needs More Santas’, which we hope inspires consumers across the UK to find their ‘inner Santa Claus’ this festive period.”
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