Saputo Dairy UK has launched a Spread the Love campaign for Clover centred on YouTube and online display advertising.
The campaign will use animated Clover “buttery kisses” to highlight the brand’s reduced saturated fat and no artificial ingredients credentials. With tailored messaging targeting specific consumer segments, the campaign will support both Clover Original and Clover Light.
Saputo believes the new campaign will help to emotionally connect with families to further drive consideration and accelerate the brand’s dynamic growth. Emilie Grundy, senior brand manager said:: “Our ambition is to spread the love and get Clover enjoyed by more families all over the UK - to put it at the heart of family life and celebrate the little moments that make life special.
“Amidst today’s conflicting advice on health, nutrition and ‘good parenting’, our Clover family audience is faced with daily worries about how to nurture a healthy and happy family. As the first major spread brand with no artificial ingredients, we believe there’s no need to compromise – in choosing Clover you can keep your family healthy while still giving them the delicious buttery taste they love.”
Saputo claims that Clover is the UK’s number one spread brand, valued at £85.3m [IRI SIG Grocery + Kantar Discounters & Bargain Stores, Value Sales IRI SIG Grocery 52we 7th Sep 2019].