Starbucks is launching a limited edition festive cup design for its Caffè Latte drink.
The ready-to-drink beverage is lightly sweetened and made with 100% Arabica espresso roast coffee. Following the success of last year’s festive campaign, the drink will once again be wrapped in red winter packaging with a shiny, metallic finish.
The return of the limited edition design will be supported by an OOH print and digital marketing campaign. A Starbucks sampling stand will also be set up at King’s Cross station, from November 27 and December 2.
Rebecca Kemp, senior marketing manager for Starbucks Europe, Middle East and Africa. said: “We’re delighted to bring back this special festive design for our popular Chilled Classic Caffè Latte this year, alongside impactful marketing activity. It’s a delicious chilled coffee to enjoy when you need a pause from Christmas shopping, wrapping presents, or hosting family and friends.”
Claire Irvine, commercial marketing manager, Arla, added: “This year we hope to build on the success of prior year sales of this limited edition cup design, which delivered a Caffè Latte ROS increase of 107.2% vs category average of 31.7%. We hope this limited edition design will once again spread some cheer for Christmas shoppers, and more customers will be able try the delicious Caffe Lattè for themselves.”
The full line-up of Starbucks Chilled Classic drinks includes Caffè Latte, Skinny Latte, Caramel Macchiato and Americano. The festive cup design is available now at select convenience stores. (rrp £1.60)