Arla Foods is launching into the breakfast-to-go market with the introduction of its new Milk & Oats range of ready-to-drink beverages.
The Milk & Oats range is designed to bring the benefits of dairy into the soft drinks category and contains a blend of skimmed milk, wholegrain oats and natural flavours. The new range is available in two breakfast-inspired variants; Maple and Vanilla.
Milk & Oats drinks are high in fibre and protein, low in fat and a source of calcium. The new range is sold in convenient 250ml bottles (rrp £1.09).
Verity Richardson, senior category and brand manager at Arla Foods, said: “As a nation, our eating patterns are becoming more flexible and the way we consume breakfast is changing. Traditionally, eating breakfast on the go can lead to less healthy choices, but Milk & Oats is a nutritious drink that still gives consumers the convenience and flexibility when eating breakfast out of the home.”
Milk & Oats is available to independent retailers now.