Leading energy drinks brand Carabao is launching its first ever TV ad campaign.
The new advert premiered during the break of ITV’s Coronation Street at 20:45 on August 1, reaching an estimated 4.5 million viewers across the UK.
The campaign will run throughout this month across ITV, Sky and Channel 4 as well as Video on Demand services. The ad will build on the brand’s ‘The Bonkers Drink For Bonkers Lives’ campaign and will feature a new brand ambassador Clive the Carabao.
Voiced by actor Jason Nwonga, the ad explores Carabao’s brand history and new on-pack promotion Mr Carabao’s £1m Giveaway.
John Luck, cmo at Carabao, said: “We’re immensely proud to be launching our first TV ad campaign tonight, and we’re sure that the public will take to Clive the Carabao as quickly as we have. The aim of the TV ad is to continue to drive growth in the category by promoting our great tasting low and zero sugar drinks to a broad adult audience.
“All our drinks provide a boost that all of our energy-starved and busy consumers need to get them through the day, and with the opportunity to win a share of £1m via our on-pack promotion – people have a chance to get a financial boost too!”