Carabao campaign

Energy drinks brand Carabao will be supplied to Spar convenience stores across the UK from next month.

The new deal with Spar will kick off with a phased roll out of the portfolio, including some of brand’s best known flavours: Carabao Green Apple; Carabao Mandarin Orange; and Carabao Original, ahead of the Carabao Cup Final taking place on 24 February.

Mark Young, Carabao’s managing director said: “Naturally, we’re thrilled to have been able to significantly increase distribution via these new and expanded partnerships across some of the UK’s most well-known and respected shopping brands.

“The fact that the sugar content in our drinks is 60% lower than many other energy drinks is central to all our product innovation, and as the low-sugar trend intensifies, our unique proposition will hopefully allow us to be able to engage with new customers across the country.”

Carabao first launched in the UK in 2016, and is now available across the convenience and impulse channel through a number of independent wholesalers.