Loaded Rings

Calbee UK has redesigned the packaging of its Seabrook Loaded range and added new Loaded Rings.

The new tangy Sour Cream & Onion Rings will be available in a multipack, sharing bag and £1 PMP pack.

The pack redesign aims to capture the core Seabrook heritage and personality through a contemporary look and feel. In addition to creating stand out on shelf, the new pack aims to attract a wider group of shoppers in the category.

Claire Hooper, marketing director at Calbee UK, said: “The new pack design gives Loaded real shelf standout and links it more closely to the Seabrook brand, which has a loyal consumer following.

“Loaded has performed extremely well in its first year and targets several different snacking occasions. We look forward to building on this initial success.”