Cadbury Big Win Win bars

Mondelez International is bringing back its Cadbury Big Win-Win on- and off-pack promotion with a bigger prize pot of £200,000 for 2024 as part of Cadbury’s 200 year anniversary. 

After a successful first year, the competition, which offers retailers and their customers the chance to win large cash prizes, is running from now until mid-June. There are 70 prizes of £1,000, and another 60 prizes of £500 up for grabs for shoppers, and 130 retailers will be given the chance to win those prizes, alongside their shoppers.

Twirl, Wispa, Boost and Cadbury Dairy Milk are just a few of the many brands getting in on the action, with Cadbury’s full Singles and Duo’s range, including both PMP and non-PMP formats participating. Consumers can enter by purchasing a participating product and entering their details on the competition website. If they are a winner, they will be asked to nominate a local store to win too.

The competition will be supported in store with striking PoS materials and will also be promoted to consumers through extensive PR, radio, digital, outdoor advertising, and social media activity to drive visibility, encourage purchase and create excitement. 

The campaign will be pushed through personalised proximity advertising close to independent stores, and retailers will also feature in the digital materials to emphasise the importance of shopping locally. Mondelēz International will be helping retailers to take advantage of this hype in store with brand-new POS material to capture shoppers’ attention.

Cadbury will also be promoting the competition, as well as The Great Retail Ideas Exchange at The National Convenience Show in April. 

Sarah Walker, brand manager for Cadbury at Mondelēz International, said: “The Big Win-Win was hugely successful for both retailers and shoppers, and truly demonstrated Cadbury’s spirit of generosity, in fact last year drew over 100,000 entries! As we celebrate Cadbury’s 200th year in 2024, The Big Win-Win will return to further highlight its position as a brand that brings people together – in this case, shoppers and the hard-working retailers who they see regularly. We know that winning feels good, but winning together feels even better. Last year’s winning retailers shared that they were delighted and were able to use their winnings for well-deserved days off, holidays and even team outings to celebrate after a challenging year. We know that the return of the Big Win-Win campaign will once more encourage communities to come together and offer support to their local independent stores in these turbulent times.”