360 G Heritage Bar

In celebration of Cadbury’s 200th anniversary celebrations, the brand has released a limited edition 360g Cadbury Dairy Milk Bar featuring a vintage-style design on front-of-pack and ‘Yours for 200 Years’ slogan.

The 360g bar will join the seven collectable bars launched earlier this year. This new addition nods towards Cadbury’s brand and design heritage and will enable retailers to create real excitement for shoppers in a popular format.

This latest launch is part of a multitude of activities, promotions and celebrations for the iconic brand’s landmark anniversary in 2024, including the return of the Cadbury Big Win-Win promotion with a bigger prize pot of £200,000. 

After a successful first year, the competition, which offers retailers and their customers the chance to win large cash prizes, is running until mid-June. There are 70 prizes of £1,000, and another 60 prizes of £500 up for grabs for shoppers, and 130 retailers will be given the chance to win those prizes, alongside their shoppers.