Bulmers has introduced a brand new look and bottle shape.

Available now, the new design and 500ml bottle draws on the brand’s heritage by heroing the apples, alongside a revamped logo.

The relaunch will drive value in the category and build retailers’ businesses by commanding a premium price, according to Heineken.

Emma Sherwood-Smith, cider director at Heineken said: “This £2m re-launch of Bulmers injects excitement and stand-out in the cider category, and consumers won’t be able to miss them in the aisles.”