Budweiser Brewing Group UK&I is to launch Bud Light Seltzer, an alcoholic sparkling water with natural fruit flavours.
Available in lemon-lime, passionfruit, and strawberry flavours, off-trade customers can stock the product from 29 April, ahead of the key summer selling moment which last year saw a 36% uplift in sales of seltzers in July and August (Nielsen). The range has a 4% ABV and an rrp of £2 per can. It is available in single cans or 6 x330ml variety pack formats.
Bud Light Seltzer marketing manager Elise Dickinson said: “We are delighted to be expanding our offering with the launch of Bud Light Seltzer, and we’re looking forward to helping our customers make the most of the growing opportunity that the category brings. Seltzers have taken the U.S. by storm, and we are seeing the signs of a similar appetite in the UK.
“Our variety of fruity flavours presents consumers with a refreshing alternative as we welcome the warmer months. With the strength of the Bud Light brand behind it, we are confident it will prove to be a real growth driver for our Off-Trade customers.
“Customer-centricity is at the heart of our business, and this launch offers yet more choice for our customers and consumer alike.”
Bud Light Seltzer has also been named as the first ever official Hard Seltzer sponsor of the Men’s England football team