Boost Drinks will be unleashing new packaging across all 40 plus SKUs over the next few months as the brand targets an increased share of the energy drinks market.
The new-look cans have been given an updated logo and a new font that reflects energy and movement.
Changes to price marking has involved the removal of ‘special offer’ from the core range, highlighting that the great value of Boost is not short-term.
Boost sees the investment in its new look as a key part of its ‘Champion of the Independents’ commitment, providing products that are not available in multiples and with profit margins of up to 50%.
Simon Gray, managing director and founder of Boost Drinks, said: “This is an evolution, not a revolution! Having celebrated our 15th Anniversary in 2016, we felt the time was right to review our packaging, bringing it right up to date and injecting more personality into the design. In 2017, we are keen to build on the momentum and success achieved to date and to take the brand to the next level. Our Champion of the Independents’ commitment will remain at the core of the business while we invest in promoting the new Boost look and in significantly extending our distribution geographically – nationally and internationally – alongside a greatly up weighted consumer marketing programme.”
The new branding will also feature across the new Boost Drinks website, which will be launching in the spring.