To celebrate its 15th anniversary, Boost Drinks is giving c-store retailers the chance to win £1,000 if they find a special edition crystal-effect bottle.
Trade marketing manager Amy Ankrah has planted 15 of these bottles randomly in 15 cases of 500ml Original. These cases will be distributed via the usual channels from w/c 29th August.
When found, a crystal bottle can be redeemed for a fantastic £1,000 cash prize.
Simon Gray, founder and managing director, said: “We are delighted to have reached such an important milestone, and we owe a lot of this success to our loyal retailers. This initiative is one of a series of activities to thank them for their continuous support.”
Boost has sold its energy drinks exclusively through the independent channel since its launch in 2001, and the brand is firmly committed to its Champion Of The Independents campaign as it looks to build on its number two market status.
For more information about the Boost range visit www.boostdrinkstrade.com.