Retailers can win up to £25,000 in cash and free product as Boost Drinks celebrates its 15th anniversary.

Boost has sold its portfolio of sports and energy drinks exclusively through the independent channel since its launch in 2001, and the brand is firmly committed to its Champion Of The Independents initiative as it looks to build on its number two market status (IRI Marketplace Data. Unit Sales, Symbols and Independents Channel and Northern Ireland Convenience), with 7% year on year growth and 16% market share (IRI).

The £25,000 prize fund for retailers is part of a summer long campaign whereby retailers can win prizes of 15 cases of product, £15 Boost vouchers and £15,000 in cash. Fifteen special anniversary crystal bottles, which can each be redeemed for £1,000 cash, will be hidden amongst stock from August onwards.

Founder and managing director Simon Gray said: “To have secured the number two spot in the energy drinks market in our anniversary year is an achievement that I am incredibly proud of, but we could not have done it without the backing of the trade. We have enjoyed terrific loyalty from a whole host of customers, and I thank each and every one. And for that same reason, we are really keen to reward retailers with a whole host of exciting anniversary promotions.”

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