Boost Drinks is following up the launch of Protein Boost at the start of 2017 with the launch of a range of point of sale tools.

The new marketing materials include A2 and A4 posters, shelf talkers and wobblers, all created in line with the Protein Boost branding. Retailers can also book in consumer tasting days.

Protein Boost comes in 310ml individual plastic bottles with two flavours, chocolate and strawberry. Each bottle contains 20g of protein, no fat, no added sugar and less than 150 calories (rrp £1.29).

Kirsty Birks, Boost strategy director, said: “Protein Boost was a very exciting piece of new product development for us. While the health and wellbeing agenda has continued to gain consumer momentum, we saw a real gap in the convenience sector for protein drinks. Protein Boost offers a simple, convenient and tasty way to take in protein in a format that is not available in the multiples, while offering a great price point and strong profit margins. We hope that by making this new range of marketing materials available to retailers we will see the sales of Protein Boost continue to grow, and increase the coverage of the product across the UK.”