Independent research commissioned by Big Bear Confectionery has revealed the top considerations for Brits when buying confectionery products

The research, which surveyed more than 2,000 people, found the top three considerations to be price, quality and a recognisable brand. However, new products and flavours and brand heritage over-indexed amongst the 18-29s, with sharing bags more than four times more popular amongst this demographic.

Andrew Ovens, marketing manager at Big Bear Confectionery (brand owner for Fox’s Glacier), said: “With sugar confectionery predicted to grow annually by 3.6% until 2021, it presents real opportunities to drive sales where brands have their proposition right. Price does remain a key priority, but it’s encouraging to see quality ranked so highly.

“As a producer of heritage brands, we know our products are popular amongst an older consumer, however we were somewhat surprised to see heritage ranking even more highly amongst the younger demographic.”