Fox’s claims it has found a way to bring two distinct cookie doughs together for the first time in a single biscuit.
The new Double Dough range is available in two combinations: strawberries & cream; and salted caramel & fudge brownie. The cookies are designed to appeal to shoppers looking for biscuit innovation and new flavour profiles.
Michelle Roberts, senior brand manager for Fox’s Biscuits, said: “We are excited to launch our brand-new Double Dough cookies, which we believe will completely shake up the category. Showcasing precision baking never seen before, the new range will offer consumers something genuinely new, and represent an exciting opportunity for retailers looking to drive incremental sales amongst shoppers eager to expand their biscuit repertoire.”
“Launching the range with two classic combinations, we will look to expand the range with additional blends later in 2019, filling a gap in the market for exciting flavour innovations and alternatives to classic chocolate for the whole family to enjoy.”
Fox’s Double Dough cookies will be available to c-stores later this year, with an rrp of £2.00 per pack of eight.