Ben Shaws is rolling out an updated packaging design across its entire portfolio.

Ben Shaws - Copy

Launching this July, the new look designs take inspiration from the brand’s Yorkshire roots and feature retro drawings relevant to the five flavours included in the range: cream soda; dandelion & burdock; bitter shandy; cloudy lemonade and root beer.

An updated website and regional sampling campaign will also support the relaunched Ben Shaws line-up - available to convenience stores in 330ml recyclable cans (59p rrp) via the wholesale channel.

The cloudy lemonade, bitter shandy and dandelion & burdock variants are also available in 500ml (89p rrp) and 2 litre formats (£1.49 rrp).