Ben & Jerry’s is launching Spice & All Things N’ice - a new winter sku featuring caramel ice cream and gingerbread cookie pieces.
Available to retailers now, the new flavour is designed to tap into the trend for ‘heat and sweet’ flavours and is marketed as a twist on the traditional winter treat of gingerbread.
In addition to the new launch, the company is also using part of the proceeds from the sale of Spice & All Things N’ice to set up a fund to get refugee entrepreneurs started in the business world.
The cooperative fund will be owned and managed by graduates of the ‘Ice Academy’, which is a business training, mentoring and employment programme set up by Ben & Jerry’s and The Entrepreneurial Refugee Network (TERN).
Christina Dunn, country business lead for Ben & Jerry’s UK, said: “We’ve taken a traditional winter flavour to create new Spice & All Things N’ice, which taps into the trend for flavours with a kick. Not only will it warm bowls throughout the colder months, it will also warm hearts by supporting a worthwhile cause. We think it’s often the simplest of ideas that can be the sweetest… and what’s sweeter than giving refugees the tools they need to unlock their potential?”
Ben & Jerry’s Spice & All Things N’ice uses Fairtrade-certified ingredients and carries an rrp of £5.49.