Kefir brand Biotiful Gut Health has unveiled a new brand identity and packaging across its entire portfolio, marking a significant milestone in the brand’s “continued evolution and investment in the rapidly growing gut health category,” it said.
Designed to improve navigation across the range and strengthen stand-out in store, the updated identity creates a more cohesive portfolio and helps shoppers engage more easily with the brand and the category.
While the brand’s appearance has evolved, consumers can be reassured that the award-winning products they love and trust remain unchanged, continuing to deliver the same great taste, high quality ingredients and billions of live cultures that have helped establish Biotiful as the category leader.
New chapter
Alessandra Zehnder, head of marketing, said: “This refresh marks an exciting new chapter for Biotiful. We wanted our visual identity to better reflect who we are today and what we’ve always stood for - making gut health accessible through simple, natural and high quality products.
“Our new brand world embraces a real and relatable approach, celebrating everyday moments and food rather than idealised wellness. As the category continues to grow, we’re focused on supporting our retail partners, driving category growth and helping more consumers discover the benefits of great gut health.”
The new Biotiful identity and packaging will roll out across the UK through November, supported by social, retailer engagement and PR activity.
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