Belvita revamps range with npd and new campaign

Launching into convenience stores next month, Belvita Seeds and Berries will make its debut in two flavours: Raspberry & Chia Seeds and Blueberry & Flax Seeds. Both variants will be available in boxes of six x three biscuits (rrp £2.79 each)

June will also mark the launch of Belvita’s first ever reduced sugar breakfast biscuit: Chocolate Chip with 30% less sugar (rrp £2.00 per box of five x four biscuits).

The new launches will be supported by a new £3.5m marketing campaign with TV, OOH, digital, social, PR and in-store activations. The wider Belvita range will also sport a new look that dials up the products’ taste and quality credentials from next month.

Melissa Stuart, brand manager for Belvita at Mondelēz International, said: “We’re proud to give the nation energy for the whole morning. Our delicious range of breakfast biscuits are made with five wholegrains and provide slow release carbohydrates hour after hour, making them a convenient and nutritious choice.

“Belvita is perfectly positioned to accelerate the growth of the healthy biscuits category even further. We are proud to lead the wellbeing and breakfast segments and believe that these two launches that meet consumer needs will really help to drive sales for retailers.”