Baileys, the world’s number one selling liqueur brand (International Wine & Spirits Review, 2014), is adding Baileys Iced Coffee to is portfolio.
The two new ready-to-drink 200ml variants (ABV 4%, rrp £1.90, sold in cases of twelve) – Latte and Mocha are a fusion of Arabica and Robusta iced coffee with real milk, fine spirit and the renowned taste of Baileys Irish Cream.
The Iced Coffee category has grown by 44% in the last two years, with nearly half of all Iced Coffee products purchased in GB being purchased in the convenience channel. As the category continues to grow with projected double digit growth by 2020 (Nielsen13/08/16), new Baileys Iced Coffee is set to help retailers take advantage of this growing sales opportunity.
The cans are available to order now and will be rolled into the convenience market within the next two months.
Sam Salameh, Baileys marketing manager, Europe says: “The popularity of coffee continues to grow, with over 18 billion cups consumed in GB each year (Kantar September 2015). As we continue to see how successfully Baileys works alongside coffee, and in serves such as the popular Flat White Martini, we see the launch of the new Iced Coffee variants as a natural progression for the brand. The product will allow consumers to enjoy a mini moment of indulgence during casual get togethers with friends, both in and out of home, whilst offering a significant profit opportunity for retailers.”
Baileys Iced Coffee is also set to become the lead sponsor of hit TV show Made in Chelsea for the next three series, airing from the 20th March. This new media sponsorship is part of a wider reaching media campaign for the brand, including digital, cinema and online, to drive discoverability of the new launch across GB.