Nestlé Confectionery’s Aero has collaborated with British fashion designer Matthew Williamson to create a limited edition wrapper design.
The high-fashion design will feature on Aero Milk Chocolate and Aero Peppermint impulse bars, with stock available from 28 September.
The new-look packaging is an update on Matthew’s signature butterfly print. With a fusion of soft pink and mint shades, subtly highlighted with metallic tones, the result is a feminine design aimed to appeal to Aero’s 35-54 year old female target audience.
This autumn will also see the total Aero brand benefit from a £2m media campaign, including outdoor, digital and video on demand advertising. Within this, the Matthew Williamson limited edition bars will benefit from bespoke digital activity on Facebook designed to bring the campaign to life.
“Matthew Williamson is a well-known high-fashion designer popular with Aero’s female target audience,” a Nestlé spokesman said. “The beautiful new wrapper design he has created is certain to capture shopper’s attention in store, generating incremental sales for retailers. To maximise sales be sure to stock up and display so your shoppers cannot miss them.”