Accolade Wines is extending its Echo Falls range with a variant made with dark fruits and coffee beans.
MalbEcho Falls (12.5% abv) features a blend of raspberries, cherries and blackcurrants, with toasted oak and a touch of mocha.
The introduction of the wine follows on from the launch of the Echo Falls’ Summer Berries Pink Gin and ProsEcho Falls earlier this year.
Accolade Wines marketing director, David White, commented: ‘’Malbec is seeing continued strong growth in the UK and is successfully attracting new shoppers to the red wine category. Echo Falls is perfectly placed to drive further category growth and consumer interest in Malbec as it is a brand of mass scale and popularity which gives consumers the confidence to try a new style of wine.’’
‘’Our target audience is very open to discovery and experimentation, and to satisfy consumer demand we have chosen to give MalbEcho Falls a more premium feel, with richer flavour cues and updated packaging to reflect that. The brand has built its success on spontaneity and a track record of bringing new and interesting products to market. MalbEcho Falls is a must stock and ensures the trade can benefit from a growing profit opportunity.”
MalbEcho Falls is available to convenience stores through Bestway, Landmark Group and Today’s (Unitas Wholesale), with an rrp of £6 per 75cl bottle.