All Pernod Ricard articles
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Product NewsTom Daley features in ‘Don’t Drink and Dive’ Malibu campaign
The campaign has been designed to raise awareness of the dangers of drinking alcohol in/around water
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Product NewsPernod Ricard UK launches first UK campaign for tequila brand Altos
Tequila brand Altos is kicking off a new campaign to “challenge negative perceptions about drinking tequila”
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Product NewsMade for Drink teams with Brancott Estate for new flavours
Made for Drink has partnered with Pernod Ricard’s Brancott Estate Sauvignon Blanc to launch two new flavours
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Product NewsJameson and Classic Football Shirts kick off limited-edition bottles
It comes as part of the brands four-year deal with the English Football League
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Product NewsAbsolut Vodka and Sprite RTD cocktail launches in UK
The cans have an MRRP of £2.30 and are sold in case sizes of 12
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Product NewsJameson kicks off new campaign encouraging football fans to drink responsibly
The campaign comes after Jameson’s partnership with the English Football League
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Product NewsAbsolut extends collaboration with UK Eurovision contestant Olly Alexander
The campaign follows the launch of a limited-edition bottle, Absolut Mosaik, designed by Olly Alexander.
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Product NewsAbsolut unleashes the buzz with new honey flavoured vodka
The new product will launch to the off-trade in April
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Product NewsBeefeater 24 unveils new sustainable makeover
The new look boasts improved sustainability credentials
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Products In DepthSix things you need to know about Christmas Alcohol
Get your customers in the spirit this season
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Product NewsJameson announced as Official Partner of the English Football League
As an Official Partner of the EFL, Jameson will have a strong presence with all 72 Member Clubs across the Sky Bet Championship, League One and League Two
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Product NewsHavana Club teams with Places+Faces for limited edition bottle
Havana Club has joined forces with Places+Faces to launch a limited-edition bottle available exclusively to convenience retailers
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Products In DepthSeven things you need to know about Spirits & RTDs
Shake up your offer to make the most of summer cocktail season
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Product NewsPernod Ricard to distribute Sovereign Brands in the UK
Effective 1 July 2023, distribution is formally transferring to Pernod Ricard UK from Amber Beverage as part of a long-term partnership initiated between Sovereign Brands and Pernod Ricard in September 2021
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Product NewsMalibu Strawberry unveiled by Pernod Ricard
Malibu Strawberry in a 70cl format and Malibu Strawberry Daiquiri 250ml RTD are the latest additions to the range
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Product NewsAbsolut adds Wild Berri flavour to its range
The new variety has been launched as part of Absolut’s mission to deliver high quality vodka designed for mixing
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Product NewsAbsolut launches RTD cocktails range
The range includes Passionfruit Martini, Espresso Martini and Strawberry Spritz
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Product NewsCampo Viejo to ‘Add Some Pasión’ in new campaign
The new Campo Viejo campaign runs until the end of April
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Product NewsMalibu Pineapple adds price-mark to RTD cans
Pernod Ricard is adding a new £2.19 price-mark to its Malibu Pineapple ready-to-drink (RTD) format
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Product NewsNew limited edition bottle unveiled by Absolut
The new limited edition bottle is available now