The board of global wine business Vinarchy has announced that Danny Celoni has been appointed as its chief executive officer.
Celoni brings more than 25 years of FMCG and global branded beverage experience, having spent 18 years at Diageo across various executive roles throughout the Asia Pacific, and previously serving as CEO of PepsiCo Australia and New Zealand.
He was most recently CEO of Carlton and United Breweries (CUB), part of the Asahi Group, which produces some of the region’s most iconic and loved beverage brands.
Vinarchy formed in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers and is one of the world’s largest specialist wine companies.
Speaking of the move, Celoni said: “I’m both honoured and excited to embrace this remarkable opportunity. I believe Vinarchy is well positioned to play a leading role in the future growth and expansion of the wine category. Our rich heritage, combined with our established brands, capabilities, and unwavering commitment to customer and consumer centricity provides an exceptional platform for driving core category growth.”
Vinarchy brands include the three global pillars of Hardys, Campo Viejo and Jacob’s Creek. Current Executive Chairman Ben Clarke will become non-executive chairman concurrent with Celoni commencing as CEO in August.
Read Circana’s guide to the wine category here.
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