Havana Club has unveiled a redesign for its Havana Club Añejo 7 Años expression.
Rolling out globally, the new bottle design celebrates generations of Cuban craftmanship and rum-making excellence in every detail, with the new bottle reflecting the exceptional liquid of the award-winning rum within.
The new look for Havana Club Añejo 7 Años will roll out across European markets including France, Germany, Italy, Spain, the UK and Benelux this summer, before expanding internationally. The RRP will remain unchanged.
Ian Peart, commercial director Pernod Ricard UK, said: “Havana Club Añejo 7 Años has long been a benchmark for authentic Cuban rum, loved by bartenders and consumers alike for its depth, versatility and unmistakable Cuban character. This new design brings the quality of the liquid to life in an even more premium and contemporary way, helping shoppers navigate the category while celebrating the heritage and craftsmanship that make Havana Club so special. Importantly, while the look has evolved, the award-winning rum inside remains exactly the same.”
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