Mars Petcare has launched new products for its Sheba and Pedigree brands.

Sheba Fresh Choice is a range of 50g pouches that come in a pack of six (rrp: £1.99). The range will be supported by a £4.6m campaign.

Mars Petcare has also launched Pedigree DentaStix Fresh, which are designed to tackle the causes of bad breath in dogs and are available in seven-stick and 28-stick pack sizes to suit all dog types.

tel: 01664 411 111