Spar is introducing a brand new Shop & Win mobile promotional campaign in January.
Shop & Win is targeted at younger audiences with a mobile marketing drive offering daily prizes. The campaign is supported by instant free and money off product mobile vouchers, including Coca-Cola, Mars, Heineken, Molson Coors and Muller. The vouchers are interactive, delivered directly to mobile devices and redeemable at 2,000 participating Spar stores.
To keep the campaign exciting, Spar is offering the chance to win £500 cash every day. Over £150,000 worth of mobile vouchers will be made available, handled directly by i-movo.
The campaign will be promoted through TV, in store radio, social media activity, extensive point of sale and a dedicated website.
A similar campaign in August saw a redemption rate of 17% and a 65% increase in basket spend among main prize winners. In January, Spar plans to increase the number of mobile vouchers it distributed in August by over 20%.
Spar’s senior marketing manager Andy Burt said: “We were really pleased with the performance of our Shop & Win campaign earlier this year. We were able to connect with a younger audience and reward our loyal customers, whilst ensuring that the campaign was commercially successful.”