60,000 customers across the North of England participated in James Hall & Co. Ltd’s latest gamification campaign, Winter Wins - the highest number yet, it added.
In total, 32% of instant rewards issued during the 42-day campaign were redeemed at participating stores - a record redemption rate.
The campaign statistics were underpinned by the most ever Spar independent retailers supporting a gamification campaign run by James Hall & Co. Ltd, in addition to the company’s G&E Murgatroyd Spar stores division.
Free to play, Spar Winter Wins offered customers the opportunity to tap and win by breaking a virtual ice block to reveal if they had won an instant reward.
There were 750k daily plays of the ice breaker game, while a bonus spin to win game every three days provided further chances of rewards, and this was played 210k times.
Aisha Bo, a 26-year-old Employment Advisor at Greater Manchester Mental Health NHS Foundation Trust was the £10,000 grand prize winner. She received her cheque from Donna Nightingale-Smith, store manager at Spar Oxford Road, as well as award-winning store owner, Paul Stone.
The highest redemption rate for vouchers during Spar Winter Wins was £3 off a Spar shop, redeemed 67% by customers who received it as an instant reward.
Philippa Harrington, marketing manager at James Hall & Co. Ltd, added: “Our congratulations go to our £10,000 grand prize winner Aisha - we really hope the money is transformative for 2026 and beyond.
“The increase in participating customers is 20% higher than our Jet Set Jackpot campaign held during summer 2025 and it is pleasing to see average total voucher redemptions hitting 32%, particularly as even more Spar independent retailers jumped onto the gamification bandwagon this time around.”
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