Sainsbury’s has opened its first new On the Go store, ahead of plans to roll out the new format across the UK over the coming months.
Sainsbury’s 2,200 sq ft Mansion House store in London’s Square Mile is its first On The Go store, which combines freshly-made in-store food and drink with “convenient ways to shop with Sainsbury’s and Argos”.
Nine more On the Go stores will open in central Edinburgh, Bristol, Glasgow and London over the coming months.
Sainsbury’s said all of its 130 Local stores in “busy urban locations” could be converted into On the Go stores.
Customers can choose to eat in at perch tables at the front of store, where they can consume food from an in-store pizza oven, bakery and Sushi Gourmet concession, as well as hot porridge and drinks from a self-service coffee machine and orange juicer.
Products from counters are also located at a ‘grab and go’ station at the front of the store.
Sainsbury’s has used data and analytics to design the store to match the needs of busy city workers.
Customers can shop till-free using the SmartShop mobile app, or use ‘rapid-exit’ checkouts for a quicker till experience. Argos and Tu clothing Click and Collect are also available.
Sainsbury’s director of commercial operations Graham Biggart said: “Convenience is a growing part of our business and we have greater capability than ever to truly tailor Local stores to local needs – across our products, formats, services and operations.
“Our new On the Go Mansion House Local is a great example, bringing a new kind of convenience to busy local workers with limited time and delivering the curated range and fast experience that will enable them to get exactly what they want at pace. We’re confident this format will further strengthen our market-leading position in convenience.”
The Co-op Group is also trialling an On the Go format in London.