One Stop is rebranding its entire fleet of delivery vehicles in a bid to increase brand awareness among retailers and consumers.
The new design will promote One Stop’s new franchise model to retailers, while marketing space will be used to showcase One Stop’s latest deals, range enhancement and local community work.
One Stop has 85 vehicles on the road, making deliveries from the company’s three distribution depots in Southampton, Walsall and Wakefield.
Lizzie Reynolds, One Stop’s head of marketing, said: “In updating our fleet branding, we’ve developed a great opportunity to push two key aspects of the business – our popular new franchise model and great deals in our stores.
“We’ve already had a high level of interest in the advertising space from major suppliers, who are keen to be associated with our brand. We’re anticipating that the franchise adverts will have a similar impact on retailers, once the fleet is out on the road!”
The first vehicles with the new branding hit the road this week, with the remainder of the fleet due to be completed within the next six weeks.