Spar has reported a 2.6% hike in like-for-like retail sales over the Christmas period.
The symbol group attributed the rise over the four weeks to 29 December 2019 to its focus on fresh and availability and said that it would now focus on converting Christmas emergency shoppers into more loyal everyday customers.
Like-for-like store sales in the week ending 29 December rose by 7%.
Spar UK managing director Louise Hoste said the performance showed that it was “responding well to shopper demands” and proved that “convenience is still key for shoppers at Christmas”.
“Supporting our independent retailers are our five wholesalers who have made huge investments into supplying quality fresh and chilled foods – and this investment is paying off,” Hoste added.
“Convenience is our business and by constantly tailoring our offer to local customer needs and developing categories like food-to-go, we will continue to maximise sales.
“As we start 2020, our focus is on converting those Christmas emergency shoppers into more loyal everyday shoppers, while at the same time developing our store formats ensuring we provide the most convenient and best proposition in the UK,” she added.