Scotland-based Eros Retail has launched two new Greens-branded stores in Fife and Dundee.
The 1,300sq ft ‘Little Greens’ store, in the Fife village of Coaltown of Balgonie near the group’s flagship Markinch store, stocks an extensive food to go range to cater for passing trade.
The Greens of Dundee store is 5,500sq ft and includes groceries, food to go and a Skwishee slush machine – the only one in the area – which has been a “huge hit with students”, according to director Harris Aslam.
Additionally, Eros plans to launch its own bespoke coffee solution - Greens Beans - in-store offering fresh filter coffee in a wide range of flavours, and free refills to encourage repeat custom and to “get the brand out there”.
Both stores are supplied by Nisa.
On the smaller Little Greens store format, Harris said: “Previously we had a similar range across all our stores regardless of location, but it has become increasingly clear that the different areas have differing demands. Little Greens is all about quality stores with a concise range and an extensive food to go focus to take advantage of passing trade.”