Scottish retailer introduces own fizzy slush brand

  • Print
  • Share
  • Comments (2)
  • Save

Scottish retailer Harris Aslam has launched his own slush brand and installed new machines in four of his Nisa-supplied stores.

The owner of Eros Retail in Scotland first launched the Skwishee brand earlier this year and is looking to offer a flexible approach to selling self-serve frozen fizzy slush.

Harris said: “We’re already looking to roll the concept out to other convenience retailers. In the first three weeks of introducing the machines we have already had an overwhelming response.

“We’ve averaged three-times higher sales per day than the busiest slush sales ever, which was during 18c weather in May 2017. Not only that, we also donate a portion of profits to charities providing clean drinking water throughout the world. At the moment, the cost of equipment is quite high but we’re making 60% margin on each Skwishee sold so it’s had a positive effect on the store as a whole.”

He added: “We have built up a great response just simply by using social media and with fun ideas like edible straws. We are already planning to introduce more flavours, a Frozen Friday BOGOF [Buy one get one free] promotion and bring-your-own-cup event.”

Readers' comments (2)

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Skwishee Machine
  • Print
  • Share
  • Comments (2)
  • Save
Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

FOLLOW US