Budgens has launched its first own brand Christmas range for 2015, featuring a comprehensive selection of Christmas cakes, puddings and mince pies.
The selection, which is now available in stores, includes: Budgens 6 Mince Pies, Classic Christmas Cake, Nut Topped Fruit Cake, Traditional Christmas Pudding, Cream Liqueur Pudding, Winter Spiced Apple Cake, and Cranberry, Orange & White Chocolate Madeira Cake.
Mike Baker, Budgens director said: “We’re delighted to launch our own-brand Christmas range, we’ve worked hard to develop a delicious range of cakes, puddings and mince pies and we’re confident they’ll be really popular. We’ve already had a fantastic response from our retail partners.”
Budgens commissioned Taxi Studio to design the packaging for this new collection which has a dark purple background and features festive motifs including a plump robin, star and retro bauble shape in red, green, white and gold. The Christmas point-of-sale materials and in-store decorations have also been designed in the same theme.