Budgens has added a new potato line to its fresh produce offer, the GreenVale ‘All Rounder’.
The home grown product suitable for roasting, mashing, baking or frying and is now available in Budgens stores - one of the first stores in the country to stock the product.
GreenVale’s All Rounder potatoes will be sold in 2kg string-sealed bags and for a limited time there will be a Christmas design complete with a potato in a Santa hat (rrp £2.20 and rrp £1.79 for the launch promo period).
Budgens trading manager for fresh produce Alisha Keveren said: “GreenVale is a really fun potato brand that offers great quality potatoes in packaging that stands out from the crowd. The ‘All Rounder’ potatoes will be a fantastic addition to our range, providing a simple solution for customers who want to buy one type of potato for multiple uses.”
GreenVale retail commercial director Andy Clarkson said: “Since its launch in 2012, the brand has continued to show strong growth and high consumer loyalty. We are confident that the brand will prove a popular choice with Budgens shoppers too.”