The Bestway mobile app, launched in September last year, has been downloaded 10,000 times by businesses across the UK.
The app, which was produced in conjunction with digital specialists RNF Digital, has been shortlisted for the forthcoming eCommerce Excellence Awards and boasts a host of functions including previous order history and in-built product scanner with real-time product catalogue and availability details.
Available and free to download for Apple and Android devices, it now accounts for around 17% of the group’s total online sales and is the preferred method of ordering for 30% of users who either click and collect from their depot or have ordered stock delivered to their business.
Dawood Pervez, marketing director of Bestway, said: “To have the app downloaded 10,000 times is not only a great success for the group but also shows how customers are embracing new technologies to help them trade more profitably in the changing face of retail. We will continue to innovate and bring new solutions both online and in-depot to make sure that we continue to meet the needs of our valued customers.”