The key components of the promotion are pricemarked packs offering at least 30% profit on return, extra-fill packs with a minimum 30% added value and more than 90 competitively priced lines highlighted throughout the period.
Cash and carry customers can also win an extra 30% of key products by matching their purchase day number with the Lottery bonus ball on three nominated Saturdays.
The initiative is being supported by a number of major suppliers including Cadbury, Coors, Diageo, Kellogg's, Lucozade and Walkers snack range.
Bestway Cash and Carry managing director Younus Sheikh said: "We have many loyal customers across the country in retail and catering and it is our way of saying a big thank you to them for our first 30 years."
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