Bestway Retail, part of Bestway Wholesale, has confirmed the return of its flagship Retail Showcase for 2026, promising its “most impactful event to date as it brings together retailers, suppliers and industry experts for a day of insight, innovation and commercial opportunity.”
Taking place at the Coventry Building Society Arena (CBS) on Thursday 14 May from 10.30am-4.30pm, the Showcase will build on the success of previous years, with more than 700 retailers and guests expected to attend. Representatives from Bestway Retail’s leading fascias - Costcutter, Best-one, Bargain Booze and Xtra Local, will be joined by prospective retailers exploring opportunities to join the network.
Designed to ”drive growth and unlock margin opportunities”, this year’s event will feature 117 supplier partners spanning off licence, impulse, convenience and business services. The central theme for 2026, World Cup Ready, will see suppliers bringing the upcoming tournament to life through engaging stand activations (NPD) and category insight aimed at helping retailers maximise one of the biggest trading moments in the retail calendar.
Retailers can expect a highly interactive experience, with supplier stands offering games, competitions, product sampling and take-home items, alongside hundreds of exclusive deals designed to deliver immediate commercial value. Partners including CCEP, Mars Wrigley, Red Bull, Diageo, Phoenix2Retail, AG Barr, Philip Morris, Budweiser Brewing Group, Suntory and Walkers PepsiCo will showcase innovation across key categories.
At the heart of the event will be the Bestway Retail Hub, providing direct access to expert support and practical guidance. Dedicated teams will be on hand to support retailers across a range of areas, including new business, marketing, store support and more.
Dawood Pervez, MD at Bestway Wholesale, said: “This event represents a significant investment in our retailer network and reflects our ongoing commitment to helping independent retailers grow, compete and succeed.
“This year’s World Cup Ready focus is about unlocking opportunity, giving retailers the tools, insights and inspiration they need to maximise one of the biggest trading moments in the retail calendar.”
No comments yet