Bestway is launching its biggest ever promotion to celebrate 35 years in the business.

The birthday promotion, entitled ‘Team 35 Drive’, is themed along the lines of a Formula One race and features a range of top-selling product lines especially selected to appeal to retailers and their customers.

The first promotion period will exclusively feature the Best-in own label products including wines, spirits and beers, followed by the major brands over the seven months of the campaign. 

The Team 35 Drive lines will be offered at special low discounts, and every pound spent on any of the promotional offers will generate an extra minimum 2% rebate. When customers buy one of each of the promotional products, their rebate is increased to 3% and up to 4%, depending on what is purchased. 

Younus Sheikh, managing director of the Bestway Wholesale Group said: “The more customers spend, the bigger the rebate will be and that must make for happy customers. 

“Bestway has a widely held reputation for delivering the very best of prices to all our different customers and this promotion is a prime example of why we stand proudly behind our strategy of helping to build business for the independents by giving them some serious cash back amounts.”