Next month sees the return of Wrigley’s Halloween-themed Skittles Darkside and Starburst Trick or Treat.
Halloween presents retailers with a platform to increase sugar confectionery sales, with the category holding a 55% share of all confectionery sales during the Halloween period, compared to 19% average share across the rest of the year, claims the company. Last year Wrigley’s confectionery sales grew by 25% in total market across the Halloween season, supported by the limited edition launches.
A 174g bag of Skittles Darkside comprises forbidden fruit, midnight lime, blood orange, pomegranate and dark berry flavours and has an rrp of £1.28.
Starburst Trick or Treat comes in a 165g Tear and Scare pouch (rrp £1), which includes apple, orange & raspberry flavours.
Featuring in the top 10 non-chocolate confectionery products of Halloween 2015, Skittles Fruits Funsize compliments the range and is the perfect size to hand out to trick-or-treaters, notes Wrigley.
Wrigley confections marketing mnager Dan Newell said: “Halloween is an ideal holiday season for retailers to capitalise on, with consumers looking to purchase themed products to celebrate the scary event. Our seasonal range is available for three months in various convenient pack formats, which suit a range of Halloween activities. Retailers should stock up on special confectionery packs to complete their Halloween ranges and add to the theatre in store.”
Wrigley will be supporting the launch with Halloween themed POS material including dedicated cardboard units and clipstrips. For more information on Skittles and Starburst, or to request point of sale material for your store, retailers can arrange a visit from their local Wrigley representative by calling 01752 752 094 or visiting http://www.wrigley.com/uk%20.