Mondelez International is adding two of its top ten singles brands, Starbar and Cadbury Wispa Gold, to its promotional 50p pricemarked pack (PMP) range this summer.
The PMPs are aimed at helping retailers drive rate of sales on chocolate singles as well as capitalising on the advantages of PMPs. The launch follows on from the successful introduction of Cadbury’s best-selling PMPs in 2015.
Barbora Hrdlickova, brand manager for Cadbury Singles, said: “This is a great opportunity for us to benefit retailers with two new PMPs, which can help to give shoppers the reassurance of clear pricing in-store as well as boost impulsive purchasing. Independent retailers also agree that PMPs sell faster than standard packs and can be used to save time pricing in-store.
“Both Starbar and Wispa are in the top 20 single eat brands, as well as both being in Cadbury’s top 10 bestselling singles. Since successfully launching our most popular singles in PMP formats, we have seen 6% growth, with the PMP launch contributing significantly to this growth. As Cadbury is the number one supplier of chocolate singles in the market this is a brilliant opportunity to boost sales in the category with two top-selling singles brands.”