Young’s Seafood has announced the redesign of its Gastro range, in an attempt to grow the brand to £100m in value.
The new packaging, which features improved food photography and branding, is designed to give Gastro a more contemporary look, that appeals to younger consumers and existing shoppers alike.
Yvonne Adam, marketing director of Young’s Seafood, said: “When Gastro was a £20m business, we set steep targets to triple its size over 3 years. Now at £66m, our vision is to grow the number one premium seafood brand to £100m and we’re confident this revamp will be a building block that makes our products unmissable in store.”
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