Unilever invests £7m in impulse ice cream

 Unilever will be launching the new Magnum Double Raspberry and Magnum Double Coconut (three pack RRP £3.69, single RRP £1.90) as part of the category drive

Unilever is set to drive value into the impulse ice cream category with a £7m marketing investment.

ALREADY HAVE A REGISTERED USER ACCOUNT? PLEASE LOG IN HERE

To read the full story join the ConvenienceStore.co.uk community today!

Registration is quick and easy and provides access to: 

  • Unlimited ConvenienceStore.co.uk articles
  • Our great range of newsletters
  • Content you’ve saved for later via the ‘my library’ feature

And much more…