Mars Ice Cream has launched a new addition to the Galaxy Ice Cream collection, Galaxy Vanilla.

Available to purchase now in a single wrapped handheld format, Galaxy Vanilla features a vanilla ice cream bar covered in smooth Galaxy milk chocolate and has an rrp of 75p.

Bep Dhaliwal, trade communications manager for Mars Ice Cream, said: “Mars Ice Cream offers best-selling consumer favourites across a variety of formats, building on the heritage of Mars confectionery brands. We are dedicated to supporting retailers and to growing the ice cream category through innovation and NPD.”